About Al-Ikhsan
Malaysia’s No. 1 sports retailer
Al-Ikhsan Sports was established in 1993 with a single 150sqft store in Holiday Plaza, Johor Bahru by a husband and wife team, Tuan Haji Ali Hassan and Pn Marina Abu Bakar.
From a sole proprietorship enterprise, the Company has evolved into a Private Limited Company now known as Al-Ikhsan Sports Sdn Bhd. The business has grown tremendously and currently has over 180 stores located throughout Peninsular Malaysia.
Since its inception, the company has expanded from a singular sports convenience concept to a multi-category, multi-concept sporting goods giant with a clearly segmented strategy to address consumers and sports lovers across different income groups, offering global brands.
In 2011, the Company was awarded the ASEAN Business Outstanding Award 2011 – Industry Class Sector Sports Retail by the ASEAN Retail & Franchise Federation.
2016 marked a significant milestone in Al-Ikhsan’s history when the Government-linked PE fund Ekuinas (Ekuiti Nasional Berhad) acquired a 35% share in Al-Ikhsan Sports. The board then appointed a globally experienced sports and lifestyle retail veteran as CEO, alongside a new management team. Since then, the company has achieved double-digit sales growth and strong profitability.
The Sporting Goods Intelligence Report ranked Al-Ikhsan as the 63rd largest sporting goods retailer globally in 2018.
Purpose
Empowering everyday athletes because every step counts, every move rewards. Al-Ikhsan Sports is your partner in every stride, every goal, and every victory.
Mission
Al-Ikhsan Sports mission is to dominate the sporting goods landscape by engaging deeper and creating strong ties over 20 million sports lovers of Malaysia.