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About Us


  • Al-Ikhsan Sports Sdn Bhd is Malaysia’s No. 1 sports retailer which is primarily involved in the retail of sports footwear, apparel and equipment.
  • Al-Ikhsan Sports was established in 1993 with a single 150sqft store in Holiday Plaza, Johor Bahru by a husband and wife team, Tuan Haji Ali Hassan and Pn Marina Abu Bakar.
  • From a sole proprietorship enterprise, the Company has evolved to a Private Limited Company now known as Al-Ikhsan Sports Sdn Bhd.
  • The business has grown tremendously and currently has over 190 stores located throughout Peninsular Malaysia.
  • Since its inception, the company has grown from a singular sports convenience concept to a multi-category, multi-concept sporting goods giant with a clearly segmented strategy to address consumers and sports lover across different income groups, offering global brands at affordable price.
  • In 2011, the Company was awarded the ASEAN Business Outstanding Award 2011 – Industry Class Sector Sports Retail by ASEAN Retail & Franchise Federation.
  • 2016 was an important milestone in Al-Ikhsan’s history when the Government linked PE fund Ekuinas (Ekuiti Nasional Berhad) decided to buy 35% share in Al-Ikhsan Sports. The board then decided to bring in a globally experienced Sports and Lifestyle retail veteran as their CEO and a new management team. Since then the company has shown a double digit growth in sales and extremely strong profitability.
  • The Sporting Good Intelligence Report ranked Al-Ikhsan as the 63rd largest Sporting Goods Retailer in The Galaxy in 2018.
  • Al-Ikhsan Sports has also received the “Brand of the Year” Award for Malaysia from World Branding Council, UK at a glittering ceremony in Nov 2019.


The core purpose of Al-Ikhsan Sports is to keep Malaysia fit and active by making sports affordable for all.


Al-Ikhsan Sports mission is to dominate the sporting goods landscape by engaging deeper and creating strong ties over 20 million sports lovers of Malaysia.